Borgo Pio
Borgo Pio Podcast
Merch, Mystery, and Leo XIV
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Merch, Mystery, and Leo XIV

Why the new pope’s face has been missed from Vatican souvenir stands—and what it means.

In this episode, Maggie and Bob dive into a quiet mystery unfolding in Rome: two months after his historic election, Pope Leo XIV’s image hasn’t appeared on a single mug, magnet, or rosary.

They explore what’s behind the Vatican’s delay in authorizing merchandising, how the religious souvenir economy really works, and why this seemingly small decision is causing big ripples around St. Peter’s Square.

Is it a matter of timing—or something deeper?

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